Grabbing attention
requires impact.

We set out to tell Westfield’s new brand story to national media outlets. We developed a custom direct mailer that included a real IV bag filled with a Westfield branded shirt, a small intro brochure, a video card to help explain and of course ice cubes to keep it all fresh.

We intended for it to be impactful and engaging. It was. 12 feature articles were distributed from New York Times, to multiple insurance publications and more. Our story resonated and was picked up. That’s the power of impact.

Creative Strategy | Art direction | Concept | Design | Writing