What do we sound like?
Sound affects our emotions and triggers connections. Having the opportunity to approach Westfield’s sound was an exciting journey into the audience’s psychology and recognition. Developing a sonic logo and music suite that resonated with the brand was magical.
Strategic direction | Creative direction | Production direction | Operationalizing
Every touchpoint carries the sonic theme.
Make it resonate.
Sound is an important tool. Sonic logo, music suite, environmental sound. All add to the narrative story and connect with the audience’s emotions.