Step aside.

Doubt. Obstacles. Stopping or hesitating. Nope. That’s not what small business owners do. And our research showed that they attack it with a passion that surpasses everything. We were challenged to relate to that passion by taking a position of high energy, focus and fun. Matching their drive and determination. In the first six months of the launch, sales goals were exceeded by over 10%.

Creative Strategy | Photography direction | Concept | Design | Writing